You’ll get five suggestions to enhance your keyword research. For a quick evaluation of my website’s SEO performance, UpCity offers a free SEO Report Card that provides insights into key metrics. This tool is useful for beginners looking to assess their current standing and identify areas for improvement. SpyFu is an excellent competitive analysis tool that reveals the keywords your competitors are targeting, along with their ad strategies. This insight can help shape my approach, allowing me to identify gaps in my content strategy and capitalize on missed opportunities.
Internal Linking Tool
First on our list of SEO management tools is the WebFX SEO Checker. Whenever you’re starting with SEO, you should always do an SEO audit of your website. The SEO software market is expect to reach $84 billion by the end of 2025. This industry is continually growing, which means there’s more SEO tools than ever to help you manage your search strategy. At Backlinko, we use project management, reporting, and collaboration tools.
Unlike cloud-based SEO platforms, Screaming Frog runs directly on your computer, allowing real-time access to crawl data as it’s collected. New users may feel overwhelmed at first because of the volume of data available and the number of tools packed into the platform. It’s also worth noting that for very specific needs (like rank tracking or technical audits) there are standalone tools that may go deeper than Semrush in just one area. But for those looking for a comprehensive SEO solution that covers almost everything in one place, Semrush remains one of the best options on the market. When evaluating and testing SEO tools, it’s important to first look at data accuracy.
One of the hardest parts of SEO is finding keywords with the right balance of search volume and low difficulty. Our Free Keyword Tool helps you overcome that hurdle by quickly surfacing a list of relevant keywords and the data you need to pick the best options. When it comes SEO Anomaly to search engine optimization (SEO), the success of your marketing efforts hinges on the tools you use. For example, you can pull keyword rankings and backlink data from Semrush. Then combine it with Google Search Console data to highlight clicks and impressions.
The tool helps balance keyword use with readability and topical relevance, without needing deep technical SEO skills. Free tools like Google Search Console give you direct insights into how your site performs on Google. Paid tools often add richer features like competitor analysis, advanced keyword research, and AI-powered content recommendations. It checks backlinks in bulk, and Majestic even offers a “topical trust flow” to display your proximity to industry authorities.
- You can easily set up multiple sites with Authority Labs and optimize your SEO campaigns.
- Our approach targets users first because that’s what search engines reward.
- The white-label reporting and client access features make it professional enough for client work, while the pricing remains more accessible than enterprise agency platforms.
Site Audit—run a complete SEO audit of your website
There is a free and paid version of Screaming Frog, but no free trial. The free version is likely enough if you’re just starting out with a single website as you’re limited to 500 URL, or page, crawls. If you’re well versed in SEO tactics and SEO is critical to the success of your business, then take a close look at Semrush. This all-in-one tool offers everything you need to optimize the sites you manage for search.
Moreover, the extension is designed to be lightweight and user-friendly, offering quick SEO insights without the complexity or depth of more advanced, paid SEO tools. While it doesn’t provide the extensive analytics and deep-dive capabilities of these more comprehensive tools, it’s an excellent choice for basic, on-the-go SEO analysis. Despite its comprehensive features, Google Analytics can be complex, with a steeper learning curve than GSC. MarketMuse is a versatile tool that caters to individuals, small and large teams alike.